I have a website that is bringing in some decent traffic and wanted a way to have ads on the website that were geared toward the site. I is important to me that I am able to have editorial control over the types of ads that are displayed on my website.
The search for an Ad Manager Plug-in for Word Press
It was very easy for me to find a bunch of ad manager plug ins by using the plug-in search function from within the word press dashboard. Find a plug in that would do everything I wanted was another story. Some plug-ins are made better than others.
Features I wanted in an Ad Manager Plug-in
Fully automated sign up process for advertisers
One of the most important things I have learned about the internet and business in general is being able to close the deal immediately is very important. If an advertiser is able to see rates, stats and sign up and pay all within 5 minutes they are more likely to make the purchase. Without this process it would mean the advertiser might have to spend hours sending emails back and forth to the website owner/webmaster, negotiate a price and then hopefully have their ad set up. That process is way too long considering advertising can be done on a huge scale within minutes with many ad networks.
Ads must be put up and taken down by theAd Manager Plug-in
I did not want to spend time manually putting up ad code and then taking it down when the ad expired. This just isn’t efficient enough for me. If it takes five minutes to put an ad up and five minutes to take an ad down then I would consider that a waste of time. There are hundreds of 1 minute tasks to do each month and I certainly don’t want another one!
Stats must be shown to me and the advertiser
I wanted to be able to view ad stats and have my advertisers be able to view the stats.
It really doesn’t matter how much the ad was worth. I still don’t want to have to manually bill an advertiser. I don’t even want to have to run a credit card through each month manually.
So after searching and testing multiple ad manager plug ins I found only one that does this and even more.
Here it is:
This plug-in is definitely in my top ten of wordpress plug-ins I use.
Take a look at how I have it set up this blog: Advertise
There is also the option to set up an affilate program to pay people a commission to sell ads on your website. Check out how I have this set up on this website here: Ad Affiliate for Davidloney.ca