If you are doing local marketing. A smart thing to do is set your target country for search results in google. Even if you have a website that has content for multiple countries you are able to set a target country for that folder on your website.
If you are have a plumbing services website that lists plumbing services world wide set a target country for the content that is for each country.
For example, if your site is abcplumbing.com and each country has a subfolder, then use google webmaster tools to set the target country like this:
Target country Setting
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